You’re paying for ads. Are you paying too much for every lead?
Most ad reports never answer the one question that matters to contractors: is my cost per lead good or bad for my trade? This check answers it with published numbers.
The report looks busy. Your phone doesn’t.
Clicks, impressions, reach. Plenty of numbers, but nobody tells you what one real lead is costing you.
You can’t tell if “good” is actually good.
Without a published benchmark for your trade, you’re taking your marketer’s word for it.
Every month, the budget goes out the door.
If your cost per lead is above the median for your trade, that gap comes straight out of your margin, month after month.
Same budget. How many more leads at a better cost per lead?
Slide in your own numbers. We put your cost per lead next to the published median for your trade and show the difference on the exact same budget.
+0more leads a month
Getting from “before” to “after” is the work R.A.S Group does on Google Ads and Meta for contractors. The free check shows your real gap, from your real numbers.
Show me my real gap, free$3,000 a month at $400 per lead
Made-up round numbers to show the math. Not a client, not a result. Plug in your own numbers above.
The benchmarks your ads should be measured against
These are published industry medians, not our claims. Put your own numbers next to them in about a minute.
Free. Results on screen.
Three steps. About a minute for the first one.
Built for US contractors, mainly in Florida. Benchmarks are US-wide because no reliable Florida-only data is published.
Your numbers, checked
Cost per lead, click-through rate, cost per click and click-to-lead rate, calculated for you.
Side-by-side vs. benchmarks
Compared with published Google Ads and Meta lead-ads medians, each one linked to its source.
Free 20-min video walkthrough
We go through your report with you on a 20-minute call.
“My marketer says our numbers are fine.”
Good. Then this takes a minute to confirm, with the source linked next to every number.
Open Google Ads or Meta Ads Manager, set the date range to the last 30 days, and copy spend, leads, clicks and impressions. Rough numbers are fine.
You don’t need one. Your results show on screen right away. The 20-minute walkthrough is there if you want it.
It might be. The data is US-wide, so treat it as a national yardstick. We’ll look at your market on the call.
Behind the benchmark? That’s the part we work on.
R.A.S Group runs Google Ads and Meta campaigns for contractors. On the free 20-minute walkthrough we show you where your cost per lead is coming from and what we’d change first to bring it down.
Start with the free checkGood to know
Still unsure? The check itself answers most of these in about a minute.
Check my numbers, freeWhere do the benchmarks come from?
From published reports by LocaliQ and WordStream (by LocaliQ). These are medians across thousands of US ad campaigns. Each figure links to its source below, and we show a blank rather than guess when no source exists.
Is this for my area?
The data is US-wide. No reliable source publishes state- or city-level benchmarks, so treat these as a national yardstick. Your local market can run higher or lower.
What counts as a "lead"?
Whatever your ads platform records as a conversion: usually calls and form fills. The benchmark reports count it the same way. A lead is not the same as a booked job.
Is it really free?
Yes. The check is free, and so is the 20-minute walkthrough call. No card, no login.
What happens on the call?
It’s a 20-minute Google Meet. We open your report together, go metric by metric, and point out where your budget is most likely leaking. You pick the time on the calendar after your results.
Find out what your leads should cost.
Four numbers from your ads dashboard. Your results next to published benchmarks, on screen.
Check my numbers, freeFree · About 60 seconds · No login